Marketing News

Polo Red Facebook game, “Red Race Challenge”

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By: TOM BRANNA

Editor

Putting fans’ driving skills to the test, the Polo Red Facebook game, “Red Race Challenge,” is based on the brand’s ad campaign shot by Bruce Weber. The three-level challenge is a land-versus-water race where winners unlock new courses with game board completion. Gamers are ranked on their driving prowess, with scoring based on a multiplier for perfect speed, shifting and distance. More info: www.facebook.com/ralphlaurenfragrances  ...

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